About TrueAI

We help pharmaceutical companies unlock the full potential of Salesforce by combining deep industry knowledge with expert architecture.
From regulatory compliance to complex data models, we design and implement scalable, secure CRM strategies tailored to the unique needs of the life sciences sector.

Fernando Reich

Fernando Reich

Co-founder & Executive Chairman (TRUEAI Academy, S.L.) | Shareholder Representative (TRUEAI US LLC) | Salesforce Mentor & Architect

With more than 15 years of experience in the Salesforce ecosystem, Fernando Miguel Reich Espinosa has led digital transformation initiatives across the Technology, Healthcare, and Pharmaceutical sectors—specializing in scalable architectures, compliance, and high-performance CRM implementations.

As Executive Chairman and CEO of TRUEAI Academy, S.L., Fernando oversees the company’s strategic vision, operational leadership, and innovation roadmap. He also serves as the Shareholder Representative of TRUEAI US LLC, ensuring strategic alignment between the European parent company and its U.S. subsidiary.

Fernando holds over 30 official Salesforce certifications, including:

  • Salesforce Health Cloud Accredited Professional

  • Salesforce Agentforce Specialist

  • Salesforce Certified AI Associate

  • Salesforce Certified CRM Analytics & Einstein Discovery Consultant

  • Salesforce Certified Application Architect

  • Salesforce Certified System Architect

Beyond his executive duties, Fernando leads TRUEAI’s mentoring programs and is responsible for the company’s technical curriculum, guiding new generations of Salesforce professionals toward excellence and innovation.

Analía Pérez

Founding Member & Salesforce Functional Consultant – Life Sciences & Pharma Specialist

With over 7 years of experience in the Salesforce ecosystem, Analía has built a solid career as a Functional Consultant, delivering customer-centric and compliance-ready CRM solutions for clients in the life sciences and pharmaceutical sectors.

Her expertise bridges business processes and technical implementation, helping organizations optimize operations, ensure data integrity, and achieve measurable outcomes through the Salesforce platform.

She holds several Salesforce certifications, including:

  • Salesforce Certified CRM Analytics & Einstein Discovery Consultant

  • Salesforce Certified Business Analyst

  • Salesforce Certified OmniStudio Developer

A passionate advocate for continuous learning, Analía leads training and mentoring programs within TRUEAI, empowering new consultants and fostering professional growth across the Salesforce community.

 

Analía Pérez
Maria José Palavez

Maria José Palavez

Co-founder & General Manager Spain (TRUEAI Academy, S.L.) | General Manager USA (TRUEAI US LLC) | SAFe Practice Consultant | Advanced Scrum Master & Product Owner | Salesforce Solutions Architect

With over 10 years of experience leading Salesforce projects, María José has built a robust career at the intersection of agile delivery and enterprise cloud solutions. Her areas of focus include project management, quality assurance, and Salesforce solution architecture.

As General Manager of TRUEAI Academy, S.L. in Spain and General Manager of TRUEAI US LLC, she leads the group’s international expansion in Salesforce Health Cloud and Life Sciences solutions—bringing European expertise to the U.S. market.

A Certified SAFe® 6 Practice Consultant and Advanced Scrum Master, María José brings an agile and disciplined mindset to digital transformation initiatives—aligning stakeholders and empowering cross-functional teams to deliver impactful, compliant, and scalable solutions.

She holds 8 Salesforce certifications, reflecting her deep technical expertise and commitment to excellence within the Salesforce ecosystem.

Passionate about agile methodologies and scalable architectures, María José fosters collaboration between business and IT to drive sustainable value in regulated healthcare and life sciences environments.

Contact us

Do you have any questions or need more information? We're here to help. Whether you're an industry professional, a healthcare provider, or simply want to learn more about our platform, don't hesitate to contact us.

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