About TrueAI

We help pharmaceutical companies unlock the full potential of Salesforce by combining deep industry knowledge with expert architecture.
From regulatory compliance to complex data models, we design and implement scalable, secure CRM strategies tailored to the unique needs of the life sciences sector.

Fernando Reich

Fernando Reich

Co-founder of TrueAI | Salesforce Mentor and Architect

With over 15 years of experience in the Salesforce ecosystem, Fernando has led numerous digital transformation projects for companies in the Technology, Healthcare, and Pharmaceutical sectors.

He holds more than 27 official Salesforce certifications, including:

  • Health Cloud Accredited Professional

  • Salesforce Agentforce Specialist

  • Salesforce Certified AI Associate
  • Salesforce Certified CRM Analytics and Einstein Discovery Consultant

  • Salesforce Certified Application Architect

  • Salesforce Certified System Architect

Fernando leads mentoring initiatives and is responsible for all technical content at TrueAI.

Analía Pérez

Co-founder of TrueAI | Salesforce Consultant specialized in Life Sciences

With over 7 years of experience working with Salesforce, Analía has built a solid career as a functional consultant, delivering customer-centric solutions — particularly in the life sciences and pharmaceutical sectors.

She holds several Salesforce certifications, including:

  • Salesforce Certified CRM Analytics and Einstein Discovery Consultant

  • Salesforce Certified Business Analyst

  • Salesforce Certified OmniStudio Developer

A passionate advocate for continuous learning, Analía leads training programs for new talent at TrueAI.

 

Analía Pérez
Maria José Palavez

Maria José Palavez

Co-founder of TrueAI | SAFe Practice Consultant | Advanced Scrum Master & Product Owner | Salesforce Solutions Architect

With over 10 years of experience leading Salesforce projects, María José has developed a robust career at the intersection of agile delivery and enterprise cloud solutions. Her areas of focus include project management, quality assurance, and Salesforce solution architecture.

As a Certified SAFe 6 Practice Consultant and Advanced Scrum Master, María José brings a disciplined, agile mindset to digital transformation initiatives — aligning stakeholders and empowering cross-functional teams to deliver impactful solutions.

She holds 8 Salesforce certifications, reflecting her deep technical expertise and commitment to excellence within the Salesforce ecosystem.

Passionate about agile methodologies and scalable architectures, María José is known for fostering collaboration between business and IT to drive sustainable value.

 

Contact us

Do you have any questions or need more information? We're here to help. Whether you're an industry professional, a healthcare provider, or simply want to learn more about our platform, don't hesitate to contact us.

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